While Hernandez handles everything from agave selection to aging (a position he’s held for upwards of 17 years), his son Jesús leads tours at the distillery. Olmeca AltosĬreated by bartenders Henry Besant and Dre Masso in partnership with Maestro Tequilero Jesús Hernandez, Olmeca Altos produces Plata, Reposado, and Añejo tequilas in the Destilería Colonial de Jalisco in Los Altos. The brand can be found in Silver, Reposado, and Añejo offerings.
The label’s agave fields are situated in Amatitán, and the spirits are distilled twice and 100 percent estate bottled. El JimadorĮl Jimador is named after the tequila farmers who have worked the soils of Jalisco for generations. For super-premium aficionados, the brand released Aniversario. Jose Cuervo is offered in lower-end mixto varieties, in addition to traditional Plata, Reposado, and Añejo, and a premium Reserva de la Familia line includes Platino, Reposado, and Extra Añejo. ascent in the 1940s after Prohibition, when tequila smuggling from Mexico became popular in the American Southwest. Jose Cuervo is owned and operated by the Beckmann family, who are relatives of Don Jose Antonio de Cuervo himself. The brand has also released liqueur, including its coffee-blended Patrón XO Cafe and fruit-forward Patrón Citrónge offerings. Complex flavors are presented in the Roca Patrón line: Silver, Reposado, and Añejo. The tequila giant now offers Silver, Reposado, Añejo, Extra Añejo, in addition to its super-premium Gran Patrón Smoky, Platinum, Piedra, and Burdeos selections. Strict quality control standards are the foundation of the label’s success, as only the highest-quality agave plants are sourced from a small network of family growers and carefully selected for production. One of the most popular tequila brands on the market, the original Patrón began production at one of Mexico’s oldest distilleries, Casa 7 Leguas. Available in Plata, Reposado, Añejo, Extra Añejo, Añejo Single Barrel, and Extra Añejo Single Barrel. Crafted in the old-fashioned, slower-style method of producing tequila, Ocho is recognized for its premium tequilas. This best-selling brand was the first to introduce the concept of terroir to tequila, noting production year and agave selection location on each label, showing each batch is unique. Available in Blanco, Reposado, Añejo, 70 Añejo Claro, 1942, and Real, Don Julio’s special releases include Double Cask, Private Cask, and Double Cask Lagavulin editions. The label has become one of the most popular brands worldwide, topping the best-seller list for the sixth consecutive year. Founded by Don Julio Gonzalez-Frausto Estrada in 1942, the company touts itself as the world’s first premium luxury tequila.
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